![]() They’re bad for chefs, they’re bad for restaurants. They are the very picture of entitled, negative energy. “They’re universally loathed by chefs everywhere. TV personality and chef Anthony Bourdain describes Yelpers as: They prompted me about a similar issue, what to do with people on online reviews who were taking down their business? Were these just business owners who could not take constructive criticism? Going back to the couple who approach me after the talk, they mentioned that they not only did they know the Arizona business story, but were friends with the owner who make headlines. However, the further I dug into this story, the more I realized that there were two sides to the story, one the general public was completely unaware of. I also assumed that as a reaction, they decided to hang a sign outside of their restaurant telling people from Yelp not to come in. On first glance, I thought the story covering an overreacting business owner who was poorly running a business, and was sick of the negative reviews. The story that stuck out to me the most was a frustrated Arizona restaurant owner who put a sign on his door, stating ‘no Yeppers Allowed.’ It turned about they asked exactly what I planned to write about- the serendipity was there so I knew I had to put the truth out there.Įarlier in the week before my talk, I was poking around the internet for a good story to address whether companies should use online reviews. However, when speaking in Napa Valley about Authentic Marketing, two business owners came up to me and asked me a question about online company reviews. Rarely do they ask: was someone paid to write this? Or even, how does this review affect the product/business that I am reading about?Įarlier this week, I sat down to write this article, but was unable to finish because of travel. They just accept what they read, and move on. ![]() Usually people don’t think twice about reviews when they read them. There is a reason why review platforms like Yelp have earned the title of ‘ The Mafia of Small Business. Have you ever used Google Reviews, Yelp, Amazon, or GlassDoor to read reviews about a product or business? Probably at some point, and if you have, you were probably unaware of what is happening behind the scenes from the business side of the table.
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